The Hindu: 125 Years in the Media Industry|Business Strategy|Case Study|Case Studies

The Hindu: 125 Years in the Media Industry

            
 
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Case Details:

Case Code : BSTA078
Case Length : 17 Pages
Period : 2003
Organization : The Hindu
Pub Date : 2003
Teaching Note :Not Available
Countries : India
Industry : Media

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

The Early Years

The Subramania Aiyar Era
Six young men all barely out of their teens started The Hindu. They felt the campaign waged by the Anglo-Indian Press - newspapers owned and edited by the British - against the appointment of the first Indian, T. Muthuswami Aiyer, to the Bench of the Madras High Court was blatantly unfair...

The Kasturi Ranga Iyengar Era By 1912, The Hindu had become a 16-page folio sized newspaper (half the size of today's paper). In the next quarter of a century, The Hindu crossed words interminably with Mrs Besant and her New India, clashing over Theosophy, J Krishnamurthi and Gandhiji and agreeing only on her Home Rule Movement...

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The Era of S Rangaswami & R Rangaswami
When Iyengar died in December 1923, he left behind a paper with a circulation of 17,000 and considerable advertising support, a technology savvy paper recognized by both officialdom and the citizenry as a major force...

The Kasturi Srinivasan Era
During the era of Srinivasan, who succeeded S Rangaswami, The Hindu adopted a firm but conciliatory attitude, convinced that freedom would come with negotiation. The Hindu showed concern for India's economic future...

The Later Years

The Divided Era
G. Narasimhan succeeded Srinivasan as Managing Editor and Managing Director. A retiring man who did not seek the limelight, he was the ideal committee chairman, able to lead discussions and, with his fine logical mind; point out discrepancies, omissions and commissions...

Editorial Policy

The Kasturi Srinivasan Era During the era of Srinivasan, who succeeded S Rangaswami, The Hindu adopted a firm but conciliatory attitude, convinced that freedom would come with negotiation. The Hindu showed concern for India's economic future...

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